I'm with the others in this thread: We will always experience confusion when we use homeowner terms and marketing terms. I think as professionals we should try to use precise language whenever possible.
Weighing in with others on this thread, "white glue" vs "yellow glue" could be a number of factors. Here at my shop in San Diego, our "yellow glue" is typically Titebond yellow glue aka "PVA, with aliphatic resin."
We keep a white glue around but refer to it within the shop as Roo glue. It's not: it's Titebond Melamine glue, and it is used when one or more of the surfaces being glued is non-porous.
The "white glue" referred to in the original post is likely PVA glue, used as Elmer's school glue and any number of white woodworker's glue. The Franklin one is called Titebond White Glue (ha!)
Smarter brains that me have posted on this very topic. You may find the linked thread at the bottom of the list helpful!
Cheers [~])
"Yellow glue" (Titebond original) http://www.titebond.com/product.aspx?id=d4d28015-603f-4dfc-a7d9-f684acc71207
a white glue we use (Titebond Melamine) http://www.titebond.com/product.aspx?id=c9121dfd-2a9d-46d0-bd6d-c183e64bd0cd
Th
e "white glue" you might be asking about http://www.titebond.com/product.aspx?id=c944de78-f0a8-4180-b75e-026994aba708