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IKEA coming to town (Small cabinet Company)1/24
Ikea is coming to my town, wondering how other custom cabinetry shops, deal with ikea next door.
Any comments welcomed!
Offer to build custom doors that fit standard Ikea cabinets.
Or custom size cabinets and doors that look like IKEA cabinets. If they are (supposedly) saving thousands on an IKEA kitchen but can't get the 27 3/8 cabinet they need to make it all perfect, then the price is secondary.
I've done a few of these.
We are dealing with this too. They are actually going to rename the street we are located on Ikea Way. It's going to be the largest Ikea in the U.S. and we will be a block away. I've been thinking of advertising to install Ikea kitchens.
Are you in Burbank too?
John, good idea. See if you can get IKEA to recommend you.
Get the install $ and the upcharges for the stuff IKEA can't supply.
Could even reduce your capital cost and improve your cashflow if the client buys the IKEA stuff for you.
This too funny not to mention..
I'm sending two guys tomorrow to install an IKEA credenza.
This is a High End Client that we installed his entire new office upfit with Custom built items..
Now we're going back and installing an IKEA credenza in his office..
No doubt we'll be back to give him something good..
IKEA is a phase they go through.
You'll be replacing that junk shortly!
What's your target market? If it's not low end DIY people you should be fine.
This is an opportunity to capitalize on the buzz around town when everyone gets excited about doing up the house.
Perhaps you could capitalize on the exposure in a way that channels your desired client to you.
So true what was said about IKEA being a phase people go through. If I had a dollar for every time I had a conversation with someone who said they installed an IKEA kitchen (or had one installed) and would NEVER DO IT AGAIN I would have about $50.
I think aligning with IKEA by doing installs or "add on's" to kitchens will compromise your brand and stagnate your growth. Differentiate from IKEA by highlighting your points of difference. Fully custom, better quality materials, 20-30 year kitchen instead of a 10 year kitchen.
Perhaps you could develop a marketing and sales strategy that respectfully highlights your positives over IKEA, if that still doesn't get someone interested in your product over IKEA then they just aren't the customer for you.
I agree, I don't think we will offer services for ikea, in regards to installing cabinetry or providing doors and drawers.
Thank you all of your comments, chipboard
We are a high quality custom cabinet shop, which specializes in high end designs.
Since we are new to ikea, I have looked at their site, but i'm not sure what to expect from our local industry.
Such as how big of a price difference, quality difference, etc.
I always like to learn about my competition, as in how people have dealt with people shopping with ikea and their custom cabinetry shop.
Does anyone have any recommendations on selling custom cabinetry next door to ikea?
Chipboards comments make a lot of sense, selling quality cabinets vs ikea , you serve your target customers.
Still more comments welcome!! on this new box store in my local market!
We just finished two coffee tables for a new client that has totally renovated her condo. She has great taste. Ultra modern and there is a lot of Treefrog veneer work that has already been done. She also had a beautiful modern kitchen where the basic concept used IKEA high gloss white cabinets augmented by some custom cabinets that blend perfectly with the Stock cabinets. She has done this in several rooms and the look is great. Imammattaching pics of the coffee tables we did. Tree frog veneers with high gloss beige acrylic rolling bridge over one coffee table. Charged 4K and completed the project in under a day.