I’ve run into the same issue more than once, so you’re definitely not imagining things. Mattress sizing used to be a lot more consistent, especially back in the 90s and early 2000s when “overstuffed” or thick pillow-top mattresses first became popular. Back then, most builders would leave a wider gap—sometimes close to an inch—because manufacturers were experimenting with different comfort layers and quilting thicknesses, which made the final dimensions vary quite a bit.
What’s happening now is almost the reverse, but it’s still the same root problem: mattress manufacturers don’t follow size standards as strictly as people assume. The official king size is 76" x 80", but most brands quietly add or subtract an inch depending on:
The density of the foam
How tight or loose the quilting is
Whether the mattress is rolled and vacuum-packed during shipping
Expansion differences in memory foam vs. hybrid vs. innerspring
Regional manufacturing tolerances
A boxed mattress especially can expand slightly differently depending on humidity and temperature. I’ve had a couple of foam and hybrid mattresses come out wider than the listed size by 1–1.5 inches, which sounds a lot like what you’re describing with your 77.5" width.
The height difference is also extremely common nowadays. Manufacturers advertise “12-inch” or “14-inch,” but once the foam fully expands, it can easily gain another inch or more. That’s why bed frame builders have to adjust their tolerances depending on the brand and mattress type.
Another thing I’ve noticed is that companies don’t seem to calibrate their IDs (inner dimensions) the same way anymore. Some mattresses run short on the length—79" instead of a full 80"—because many factories now pre-compress the foam. If the foam doesn’t fully re-expand or settles differently, you lose that last bit of length.
A lot of people in furniture and bedding forums have been reporting the same inconsistencies across various brands, so you’re definitely not alone. Even when I browse through product listings or brands like Prime Furniture, I see more comments from customers mentioning that their mattresses were slightly off from standard dimensions.
This is actually one of the reasons I shifted to alternatives in certain rooms—especially where the fit needs to be more precise. I started using a Folding Mattress Topper – Foldable Foam Mattress Pad for small rooms and flexible sleeping setups, because foldable foam pads don’t have these dimensional variations. They expand evenly and don’t gain or lose inches the way thick hybrids or pillow-tops do. It’s obviously not for every situation, but for guest rooms and multipurpose spaces, it avoids the whole “will this fit the frame?” guessing game altogether.
So yes—your experience is pretty normal nowadays. The mattress industry has become a bit inconsistent with sizing, and builders often end up adjusting their frame tolerances based on the specific brand or type of mattress they expect a customer to use. The safest way now is to leave a flexible margin and always measure the actual mattress instead of relying on what’s printed on the label.