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Drawer Box Laser Logo Rejection?3/28
We just installed a Job with around 110 Solid Maple Dovetailed Drawer boxes and owners are rejecting the Drawer Boxes because our company Logo is laser cut on the drawer sides, has anyone ever dealt with this issue?, it's about 8,000 in Drawer Boxes not the mention labor involved to change out. Appliances and Plumbing fixtures are branded so what's the difference?
To many, "custom" means made just for them, not produced for the masses.
You have made a major mistake putting your name on those drawer boxes.
As a supplier your customer in King.
The only place you need to see your name is on the check.
What's written in your contract, spec page and shown as samples. If they've seen your work in your place of business or on another job I'd make them pay for them as it is your standard operating procedure. If this is new though, not spelled out or shown anywhere then you might want to consider their perspective. I'd not want it on my drawers. Probably not a deal breaker but if I was spending the type of money where the drawers cost 8k I'd not want your company logo there.
The Clients actually visited a Job near completion a few miles away and Loved the Cabinets, we have been branding our products as standard procedure for decades without ever a complaint, in fact I literally was asked on two separate occasions to "please add your logo" inside our drawers, all high end European manufactures brand their products such as Poggenpohl, Siematic and others along with plumbing fixtures manufacturers and appliances manufacturers and don't see the difference
I agree that virtually everything in a kitchen or home for that matter is branded. I dont really see the issue here, and from them, especially if they physically looked at your work at other locations. May be something to add to your contract but I would be taking photos of the other jobs they visited and presenting that to them as your standard procedure.
I do think its a bit over the top to brand every single drawer and on the interior but I can imagine it would be easier to just brand all drawers as opposed to the top drawer.
It seems pretty common in the custom cab world to have drawers with logos.
I refuse to buy a car with the dealership logo stuck on the back. They may feel you are expecting them to market your company for free. First I'd offer a financial incentive to leave them as is. If that doesn't fly, you better have that in the drawer specifications in the contract. If you care to battle harder, be prepared for negative marketing from them FOREVER. Change your contract language right away if it's not in there already.
Does that mean if you buy a Mercedes you buy the one without and badging whatsoever? We are a manufacturer not a reseller
No one rejects having SubZero on their fridge, or Fisher & Paykel on their appliances. Viking plastered clear across their stove. Hans Grohe faucets, LeCreuset cookware and Wusthof cutlery displayed all throughout their kitchen.
It seems a little odd.
I can remember my brother trying to argue with the car dealer about putting their placard on the back of his truck back in the seventies along with fighting for the complimentary set of low budget floor mats they probably threw in to shut him up which he wore as a badge of bargaining honor for the few weeks before he realized they were trash and bought nicer ones.
Branding is everywhere. I recently did some work in a kitchen where each cab actually had a metal manufacturers tag/logo on the top rail of every cabinet. It was an old somewhat dated kitchen.
If they saw your other work in multiple locations I would be on that train.
How about a small metal nameplate with their name engraved in it to cover it?
I would prefer them to be at the back LEFT hand part of the drawer. Being on the right hand side just seems wrong....I would bet that is part of why they do not like them.
I would stick to your guns. That is standard operating procedure and all your cabinets have been made that way for years. In in no way diminishes the kitchen or the value of the home.
They are picking the specs out of the pepper.
Ridiculous and wasteful of materials and labor to fix this. Also, they're on the INSIDE! Drawers will eventually be filled with stuff and and logos will barely be visible.
Apologize, but stand your ground unless they specified no logos.
Afterthoughts are all I can offer. I agree that they are too much. One drawer is all that is needed. And perhaps half the size you have.
We use a hallmark, a metal imprint whammed with a hammer or mallet to dent the wood with the logo. Most people never see it until we point it out.
Levis has done OK with the small red tag. Other brands seem to have to plaster their name large and prominently. Though that may have more to do with ego than informing.
$8k for 110 drawers. $73 per drawer. That is a high cost for dovetailed drawers. Obviously there are big ones. There are also small ones.
How much does it cost for you to have them laser engraved?
What other products do you have engraved?
What was the total cost for all of their work?
It is indeed an unfortunate circumstance to encounter, one where neither side sees themselves as being problematic.
Myself, I think the logo is over the top, but that is my personal preference, since I am old enough to remember when logos were very small and very inconspicuous, say on the back inside collar of a shirt instead of on the front panel.
Perhaps getting the clients logo as a sticker would be an easy, but perhaps not inexpensive overlay that would make this go away. Maybe some self adhesive pre-finished veneer would be an easy fix as well.
I don't know if you manufacture your own drawers or sub them out, but imagine if your drawer supplier had engraved their logo onto the drawers, because they had always done so, and they felt that they were proud of their work and that their customer should have no problem with it. How would you feel about that?
While I agree that a logo on every drawer is a bit much, maybe a cover up label is a simple solution. Just out of curiosity, is the client an attorney?
After reading some of the other posts, I may have jumped to the wrong conclusion.
If memory serves me correct I thought in the past you were promoting your shop to be a source for components for other shops and I assumed these drawers were for another company and therefor your name shouldn't have been on them.
If these were for a private client then that's a different story.
Can you supply more details?
These are our drawers in our cabinets for our clients and our design and installation, not to mention the clients had visited our facility as well as another project we were installing near their new residence with the same drawers at both locations without a word about our company Crest located inside the drawers.
In the Furniture Industry, we always put the logo on the back of the drawer front.
There is no way I would replace the drawers or give any restitution. Another perfect example that the client is NOT always right.
Could you rotate the drawers 180 degrees so the logo is in the back rather than the front? I understand it is a lot of work and drawers are likely notched for slides. Just a thought.