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Sorry I forgot to mention that it is the wood moulding market I am interested in.
Why not ask the retailers? I am sure they will tell you what they would be willing to pay.
Or perhaps better yet, figure out what you need to charge in order to make a profit and offer it to the retailers at that price.
That's a good question and I'm sure you asked it so you'd know where to start with any price discussions. So I won't talk down to you like others have. :(
At least you're trying to formulate a strategy based on knowledge and not look like an idiot.
Most retailers typically look for a 50% margin (not markup) on lower-volume products. The big box stores make around 18-28% margin on their higher ticket kitchen/bath items that turn (in theory) a bit more. If I were you, I'd assume the 50% margin scenario and challenge yourself to get your costs at the right level where you can profitably compete at that point.
MAKE sure you get YOUR cost correct before you approach retailers. What I am told is take all my expenses to build...everything...taxes,heat, healthcare, labor, materials. Then double it (if you can) and that is your out the door price. The retailer then "wants" to double it.
I usually double my raw material cost.
Or I have a formula on a spreadsheet and it figures by the width and also considers the thickness. If you sent me an email, I will send you a sample spreadsheet.
This sounds high and you'll make very good on big jobs, but you have to mix that in with all the little, piddley stuff you end up doing that you make very little on.
If someone needs a couple sticks of a particular profile, even with a $75 setup, you don't really make anything.