I have been making a few signs lately. It seems the routered sign market is somewhat lacking in my area. So I wanted to develop my local sign making market. I want to design a flyer to take to local shops. I produce locally and fairly quickly. I can even install if needed.
If any of you do this, how do you price it? I know hourly is the best for me and I know what I charge for signs but I wanted to come up with a price per square foot for a basic routed sign using sign foam, another basic price for redwood.
I'd like to figure out add-on's like a sandblasted look background, or for 3-D work. This way the shops can measure the square foot and know exactly what a sign will cost them. Any help would be appreciated.
(Business and Management Forum)
From contributor T:
It seems to me that this market is already using CNC with special software in most parts of the country. Do you have sign making software? It would seem that selling to these people would be short term, they could do all this themselves. Rather than sell to the sign shops, why not just market yourself as a sign maker for wood signs?
I wanted to go to sign shops because I figured I could avoid all the advertising into a new market. They could steer customers my way and I would pay them a percentage. Or they could take the orders themselves and I just produce for them.
The image below is of a sign we made. The tree was drawn by someone in the neighborhood. She also designed the sign. It was cut out of redwood. This is the type of stuff I know there is a market for. I just need to develop it slightly.
Sign shop does all design work and provides specs to shop to bid on a case by case basis. A general pricing structure is set up to give prospects a "ballpark" of price first so they don't waste time designing and bidding out a project with no chance to close.
All non wood based mediums are direct shipped to shop for processing. Wood based is up to the CNC shop to supply. Offering install is a huge selling point for you. Files are in 3-D vectored EPS format ready for file conversion.