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Changing business name10/17/14
My business is basically named "wood windows" because when I started that was all I made. Eventually I found out I was leaving money on the table by not getting involved with doors and other millworks, which now accounts for a large percentage of our work. I'm considering changing the business name to reflect all our services but I don't know if it's worth the effort. Thoughts, advice, wisdom? Thanks.
I run into pretty much the same thing with focusing my business on wood shutters. I have never had "wood" in my business name, but below my company name I mostly listed "custom wood shutters". Many customers just always assumed I only did wood shutters, and I missed a lot of opportunities because of that. We corrected that, at least to some degree, by listing a broader listing on our cards and brochures by putting "window treatments" or just "custom shutters". We still focus on wood, and use our sales opportunities to bring out the strong points of wood products, but we are also quick to see needs in other products and to get those orders as well. Changing your company name can be expensive and time consuming, and possibly cause a disconnect with existing or previous customers, who might want to look you up. I also hated to toss all my printed materials, checks, etc. Much less expensive to add wording to your cards, brochures, price list and website as you have them redone.
Maybe just do something simple like
...which brings to mind:
Pho is awesome!
Too bad I can't partner with the guy, we could use the name "Pho Wood Blinds" and clean up around here. For some reason I never liked the play on the word Faux. Fake wood in a foreign language still doesn't spell quality in my book.
Pick a name that doubles as key word search in google.
If the other stuff already accounts for a large volume of your work, why change the name? Just your slogan or tagline. If search phrases are the issue, you DON'T need to go through a name change to capture more traffic for your alternate products.
We changed our name about 4-5 years into business, for many of the reasons mentioned. There are pros and cons. One of the biggest challenges was search engines. They thought there were 2 business with the same address, which apparently is a 'scam' thing and so we ranked LOWER for a while. It also created confusion with clients which I judged at that time better now than later. 5-6 years later (now) I am glad I did, but if I waited until now (10 yrs in business) I am not so sure I'd do it.
If you have a heavy online presence, or get a good bit of business from online searches, I would spend the $/time to sort fact from fiction on how to best change your name and not mess up what you have going on good in the search world right now! That was the most troubling part for us. It will take some time.
Even though I have 'kitchen' and 'Bath' in my name, I have had people ask me "do you do bathrooms?' It just seems like it helps to spell out for clients exactly what we do. They thought I only did the cabinetry in a bath because that was my background. Of course if you are in business long enough sometimes that word just gets around no matter what your name is.
I think changing the business name would be a good idea. The name of the business must be catchy and if it also explains the business service then that's an added bonus. You can contact a business incorporation like http://www.ontariobusinesscentral.ca/ to change business name as they will do the job faster.