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Digital Marketing Budget1/3/20
I'm in the process of putting together a marketing budget and plan for the year. Last year I spent about $2,000 in adwords, and I landed about $60,000 in work from it.
My intention is to budget closer to $20k for digital marketing this year. But I've only ever done adwords. Should I break down my spending and do a certain amount for facebook or linkedin ads as well?
My target customers are both GC's and end customers. And I like to do small TI jobs, custom retail fixtures, and other small to medium sized commercial jobs.
It seems you are targeting three groups: 1) consumers, 2) subcontract to business (GC), and 3) business end users.
Perhaps you want to research which platforms are more suitable for each - or not. Local GC's may use a different network altogether for example.
Also, maybe make some tests before initiating full campaigns and refine accordingly.
Either way, happy hunting! And make sure your GMB profile is fleshed out and current.